“Among the major national grocery retailers only the Ahold Delhaize banners, H-E-B, and Wegmans collect and display ratings and reviews,” shares Grocery Dive.
“Walmart and Target have also been doing it for years, but they have pockets of weakness, notably perishable categories where little to no content exists. By not adapting to in-store content, grocers stand to lose out on private label sales and deepened shopper engagement.”
Social media, UGC, and now in-person experiences are creating opportunities for major brands to reposition themselves in the market, improve their experience, and make an impact.
TIP: Blend community with brand voice and make your customer journey more intuitive and exciting. Re-share exciting testimonials across online and offline channels to increase conversions. Then, use UGC and online conversations to understand sentiment and seek feedback for your brand.
Watch a more in-depth conversation in our latest webinar with Hootsuite.