I’ll have the Musk
Burger…
with a side of
Ludicrous Mode Mayo
. That could soon
be a reality for
Tesla owners:
Tesla
just
filed
trademarks for
restaurant
services, including
take-out,
self-service, and
pop-up restaurants.
Think: fries and
pressed juice while
you juice up your
Model S — instant
“range anxiety”
killer.
Pull up the Elon
tweet…
Since 2017, Tesla
execs have been
flirting with
restaurant
concepts. Picture:
Tesla-only charging
stations with
convenience stores
and upscale burger
joints. In 2018,
Elon tweeted that
he was “Gonna put
an old school
drive-in, roller
skates & rock
restaurant” at a
Tesla Supercharger
station in LA. That
hasn’t happened
yet, but Tesla has been
developing a
“Charge Club”
model.
-
Tesla opened a
lounge
at its Kettleman
City, CA
Supercharger
station. Think:
free cappuccinos
while your car
charges — like an
airline lounge, but
for EV trips.
-
Owner-only perks
reinforce the
“lifestyle brand”
strategy. That’s
why Chinese EV
maker
Nio
created “Nio
Houses,” sleek
showroom-clubhouses
to give Nio owners
a place to chill.