You could call me a =E2=80=9CGen Z VC,=E2=80=9D but you co= uld also call me many other things. I=E2=80=99m 22, and my partner, Josh, i= s 24. We=E2=80=99ve done this ourselves so far: we raised our own fund on n= ights and weekends and now we=E2=80=99re investors. You can add any adjecti= ve you want in front of the word =E2=80=9Cinvestor=E2=80=9D and it will sti= ll probably hold true for me: Gen-Z, woman, state-school (since I went to S= an Diego State)…

My strengths are my constant optimism, love of systems, cu= riosity, and my community. I build in public, which is the exact opposite o= f a hidden talent, but I believe the meta learnings from that process are t= ruly an asymmetrical edge on understanding content and community strategy a= nd execution. Our fund is dist= ribution-focused, which means we help the founders we partner wi= th on developing similar strategies and experiments around building communi= ty and content strategies.

How did you present your fund and unique value pro= p in your pitch deck?

We focused heavily on Josh and me being GenZ community bui= lders and content creators with differentiated deal flow driven by the onli= ne groups we=E2=80=99re a part of. We don=E2=80=99t lead deals so we can co= -invest with funds as the market is so competitive right now. We=E2=80=99ve= built strong relationships with other emerging managers and downstream fun= ds. We help our portfolio companies build and execute on content and commun= ity strategies post-investment. We=E2=80=99re also cooking up some secret c= ommunity stuff I can=E2=80=99t talk about quite yet!

There=E2=80=99s a fantastic teardown of our deck coming fr= om Eric Woo at Revere soon!

How did you use DocSend during your raise? And wha= t unique insight did it give you? 

DocSend was a god-send. We raised $1.625M quite quickly. It was about a month a= nd a half from our first DocSend deck upload to our first close.

One great Zap I set up was whenever someone looked at the = DocSend link that wasn=E2=80=99t in our CRM (Close) yet, I got a task assig= ned to me in Close to reach out to them. It would also let me know if someo= ne was peeking at our deck throughout the weeks, directly in our CRM. =

DocSend gave us a ton of visibility and flexibility into o= ur fundraising process. 

Did you update your pitch deck based on how LPs re= ad it? If so, what kinds of changes did you make? 

One of our advisors is Eric Bahn at Hustle Fund, and he se= nt over some fabulous feedback via a Loom on our deck. He talked about the = importance of having your titles each be sentences, so your deck could read= like a paragraph all the way through. Siraj Sirajuddin and Hunter Walk als= o provided deep thoughtful feedback on our first go. 

After collecting that initial feedback and adjusting our d= eck, we uploaded it to DocSend and we were off to the races. My friend told= me =E2=80=9Cjust don=E2=80=99t touch the deck for 30 days. Folks are going= to invest in you both and the firm you=E2=80=99re building, not the increm= ental updates to the deck.=E2=80=9D I think she was right. We updated the d= eck only once or twice after that first round of feedback with new LPs and = more direct messaging we had honed over conversations with potential LPs –= rather than agonizing over each word and slide through the entire process.=  

The most interesting DocSend insight was having insight on= which slides investors were spending the most time on so I could calibrate= what to focus on before calls. Some people wanted to talk about the funds = we=E2=80=99d co-invested with, some about the content strategy I=E2=80=99ve= built, some about why Josh and I were partnering up. Being able to provide= information on those topics in advance in an email showed proactivity and = also made the calls more focused.

For more insights on their community-led approach,= read the full post here.