| Taking down tonight. Wanted to make sure you saw this SaaS data before tonight: New Excel File: 242 SaaS Founders Share Their Churn, Expansion, Net Dollar Retention(link won’t work tomorrow) Think of it like the Ultimate Upselling Strategy Handbook. It took 298 hours to put all the data together: Step 1: Interview, email, confirm every SaaS founder 1 by 1 Step 2: Put together raw data excel file (see preview below) Step 3: Organize excel file so you can quickly go deep on any of the 242 companies Here’s what the excel file looks like (includes founder email too): (Download: 242 Churn Report Excel File) What’s inside the excel file? 242 founders share their revenue, tactics they used to keep churn low and drive expansion. Real numbers ($ in revenue, % churn) Gitlab: $120m last year, 75% expansionWasabi: No new customers, still grow 70%Gong: 153% net dollar retention, $60m revenueClickup: How he hit 33x valuation multiple, 75% expansionKongHQ: 7% churn, 37% expansion, 130% netPendo: <1% monthly revenue churn, $100m next?Xactly: 130% net, big Vista deal impacts?Paddle: Payments tech breaks 125% net retention+ 233 more… Data points you’ve never seen before: Flip to the second worksheet in the file and you’ll see what I mean Click here: Get the excel file The Calculations Powerful Fouders Care About Your logo churn is high… and it doesn’t matter. Here’s why. How to figure out your revenue churn and why it matters New calculation founders are using that combines logo + revenue Click here to get the full report before I take it down tonight. If you use that link, you should see the button to get the excel file instantly. Wow! 12 Months Old, Breaks $3m ARR, Expands Customers 411% YoY In addition to the excel file, you’ll get the 60 page magazine where Ashley Rose shares how she’s competing in a male dominated cyber-security space. Her tactic for landing enterprise accounts will surprise you. How Living Security Broke 411% Expansion, Closed $14m Round Hope you enjoy 🙂 For the love of data, Nathan Latka PS: Did you want the official list of 242 Churn and Retention Benchmarks before I take it down tonight? In case you’re not sure what to expect, here’s a screenshot preview of Dialpad, 1 of the 242 profiles you can navigate through in the excel file. Click here to get the other 242 (full excel file). (Click to view bigger version) GETLATKA**Side effects from reading my daily emails featuring a new SaaS company and their metrics may include obsession over numbers, lively debates with friends, and a weird ability to predict the fastest growing SaaS companies before they break out. SUBSCRIBE ADVERTISE FAST GROWING SAAS COMPANIES Questions? Reply here or text me 7034312709. If you choose to UNSUBSCRIBE from my emails with SaaS data please know that I’ll have no way of telling you of competitor data, new deals about to go down, or valuation metrics on companies that sold last week. |
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