Hi Newsletter,
Sorry for the Dad joke #notsorry
I'd want to share a bit of a story with you today that I'm calling "Eyeglasses to Sunglasses" and what it means for you and potentially how you can come along for the ride.
This email has a 3-minute read time, but I wanted to let you in on everything so that you can decide if you want to join me for the ride at the end.
When I was 14 sitting on the floor of a fabric store, as a stock boy, organizing zippers, I vowed that I wouldn't get up in the morning and dread what I needed to do during the day.
Then in 2002, I was laid off due to the dot com bubble bursting and started freelancing full-time, only to have 18 months later found myself back inside a cube farm.
I made the mistake of thinking that having a skill of the future (being a web developer) is the ticket to achieving my goals.
There was so much more to learn if I was going to accomplish my dream.
Over the next 5+ years, I absorbed, learned, took notes, asked questions, and got mentors to gain the knowledge I needed to continue my journey in accomplishing the personal goal I set 19 years ago.
It was 2010, and I decided to leave my 9-5 grind and stay out.
Now, I'm at another pivotal point where I have a client services business that I've learned so much from professionally and personally.
I've been able to sustain myself through the tough times (you too have).
I've been able to be level-headed through the big wins.
I'm not looking to stop providing client services…
But I find myself wearing my eyeglasses sitting in front of the screen from morning until night. I want to wear my sunglasses and run around playing in the backyard with my sons (as they are wearing their sunglasses).
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The one thing that I haven't been able to do is unhook myself from the screen fully.
I've realized that in my heart of hearts, I'm a freelancer. I'm an independent. I'm not someone who's going to hire a huge team and build an agency. I don't want to be a manager.
I've learned quite a bit about myself in the past couple of years that I won't bore you with here today, but it's time for this next phase of life, and I'm super excited to share it with you.
Why?
Because you've clicked that link, it tells me that you, too, truly want a life of your design (even with the tiniest bit of information I've shared so far).
You have personal goals, and your work and business are a means to accomplishing them.
But you don't want work or your business defining who you are.
That's legacy.
You are someone who wants something more than what you do daily.
Maybe you want to experience the world and travel.
Maybe you just want to reduce the time spent working every day.
Maybe you have a passion for music and want to do that.
Maybe you want a nice car in your garage.
Whatever your goals are, I'm not here to judge.
What I'm here for is you.
Here to support you and show you how I'm going on this journey from eyeglasses to sunglasses so that you can pick up something that helps you get to your dreams.
It'll involve some tactics and strategies to generate revenue in a passive and leveraged way.
It's looking at choices differently.
It's using skills and putting them to use at scale.
The idea is to put one hour in today so that you don't have to tomorrow.
How do we maximize efforts?
It's long term thinking sprinkles with short term opportunities.
I've already been working on this for a few months.
I'm putting in the hard work so that I can share it with you so that you don't have to hit the bumps in the road.
I'm putting all my skills as a developer and marketer that I use to help clients reach their goals, to use so that I can finally reach mine.
You'll see the ups and downs. It wouldn't be fair only to show you one side.
Every week, you'll get an email from me about what I've worked on and the results.
While this email was long, most won't be. But I wanted to share a bit of my backstory with you today so that you can see where this journey is about to go.
I want 6:30 to be the best time of the day. Because as it stand today, at 6:30 (both times a day), I'm usually involved either in actual work or thinking about work.
For 6:30 to indeed be hands down the best time of the day, it would mean my hands are down and not on the keyboard.
I'm excited to share this journey with you from eyeglasses to sunglasses and truly make 6:30 the best time of day, hands down.
So if this sounds interesting and resonates with you click here to join for the ride. You'll still receive all the regular emails as well, but you'll be adding one more email per week. Next week, I'll dive into the first things that I've been working on.
If not, then you won't hear about Eyeglasses to Sunglasses like this again and everything will go back to the regularly scheduled broadcast next week.
Best,
Jason