Good morning, Marketer, today
we introduce two important
resources to our MarTech
community.
One is MarTech’s
Email Marketing Periodic
Table
, which covers every essential
process and pitfall in the
delivery of emails, so that you
can hit every goal in your
marketing strategy through this
channel.
The other resource is the
launch of a new series by
marketing ops agency Perkuto.
They get deep into key updates
from Marketo, Bizible and
Workato. Among these is the
Workato Automation HQ. “Placing
focus on how organizations will
manage their automated
processes from start to finish
is a big play and will set a
solid foundation for
organizations to scale and
become more efficient,” Perkuto
states.
Couldn’t agree more, and this
got me thinking about the new
Celtra-Pinterest integration a
little further down. In order
to tap into targeted audiences
at scale, digital marketers
need the tools for a unified
workflow that includes creative
automation and testing.
P.S. You won’t see a newsletter
from us on Monday in honor of
Memorial Day.
Chris Wood,
Editor