Trending Product Report: Mechanical KeyboardsWant to start an online business but aren’t sure what kinds of products to sell? Our new email series delivers trending product ideas to your inbox so you can get ideas about what consumers are actually interested in buying. This week’s product idea: Mechanical keyboards. There’s a super passionate market of people interested in mechanical keyboards and they’ll drop their hard-earned cash on cool key switches, custom housing, and creative cables to make a keyboard experience as individual as they are. According to our Instant Product Evaluator tool, mechanical keyboards rank as a solid 62, meaning “Good.” There are some major selling points for this product idea, and only a few drawbacks… The Pros โ
Consumers are hugely passionate about this productAppeals to many different nichesConsidered to be collectiblesA growing marketโstill room for new brandsNot widely available in local stores yetDecent profit margin potentialRetail prices range from $60 – $200+Barely any seasonal swingsWon’t breakdown or perishDropshipping & wholesale options or custom manufactureCross-sell opportunities with related accessoriesThe Cons โConsumers expect quality & know what specs to look forHigh-quality models and parts can be expensive to sourceEstablished legacy brands already exist (tough to compete against)As an electrical product, it may be subject to international restrictionsNot usually sold as a subscription productMay be slightly tricky to ship (heavy, bulky, and/or fragile)Not consumable or disposableThe most important thing to know about this product is that consumers who are into it, are really into it. They’ll drop good money on high-quality productsโbut that also means brands that don’t live up to the hype or the quality expectations likely won’t survive.What Customers Are Saying Check out what founder and CEO of Shopify, Tobi Lutke, has to say about his mechanical keyboard and related accessories. What Else You Need to Know Revenue PotentialAverage Product Wholesale PriceAverage Suggested Selling Price___________________________Estimated Profit per Unit$37.00$76.50______$39.50Top Keywords (+ search volume)Top BrandsTop NichesMechanical Keyboard (429,000)Gaming Keyboard (423,000)Custom Keyboard (72,900)Wireless Mechanical Keyboard (39,800)Key Switch (18,700)Custom Keyboard Cables (6,800)CherryVarmiloLeopoldDuckyVortexgearIQUNIXGamersProgrammersTypists/WritersTech EnthusiastsCollectorsStreamers/CreatorsWhere to Source Custom-manufacture mechanical keyboards to create a unique product or source them (and their accessories) from dropshippers and wholesalers. Spocket and AliExpress are two suppliers you can source mechanical keyboards from.Some merchants even make mechanical keyboard keycaps at home using materials like resin to create custom designs. Check out this keycap product listing and this keycap set on Etsy as examples.Have your own product idea? Evaluate it here. |